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Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and...
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"Economic dynamics of East Asia is attributed to entrepreneurs. East Asian entrepreneurship and the related competitive … strategies differ significantly from those from the western world. While there are many handbooks on entrepreneurship in general …, there is no reference on East Asian entrepreneurship. This is the first of its kind in the market. The handbook provides a …
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Today, research on entrepreneurship and sustainable development is influenced by a diverse array of approaches and … bond between entrepreneurship and sustainable development …
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digital business ecosystems: strategies, platforms, entrepreneurship, business models, governance, data and technologies as …
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amazon.de: Das Handbuch von Matys ist inzwischen in der 3. Auflage -- und zu Recht. Sein Buch ist klar, gut gegliedert und praxisgerecht, als Anleitung für den Einsteiger ebenso geeignet wie als Nachschlagewerk für den Profi. Seine Erklärungen vermitteln leicht verständlich das Wesentliche,...
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