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, the internationalization of technology, and trade globalization.--Publisher description …This manual provides guidance on how to measure and interpret measurements of globalization's extent and intensity. The … manual defines concepts and puts forward guidelines for data collection and fine-tuning of globalization indicators. In …
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Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop...
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areas the history and theory of the multinational enterprise; the political and policy environment of international business. …
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