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"This book examines the best practices for increasing a company's competitiveness through the study of three strategic factors in business success: entrepreneurship, innovation, and internationalization"--
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Kunst und Wirtschaft sind scheinbar gegensätzliche Welten. Dennoch oder gerade deshalb versuchen immer mehr Unternehmen, betrieblichen und marktlichen Herausforderungen mit Hilfe von Kunst zu begegnen. Dieses Handbuch zeigt, wie Künstler_innen Marken, Produkte und unternehmerische...
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"The Technology Management (TM) discipline has a history of more than 50 years. It is inherently interdisciplinary and multifunctional, and when managed correctly it can deliver a decisive competitive advantage. Technology Management focuses on the micro-level analysis of TM as a dynamic...
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