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ROLE OF INVOLVEMENT IN PREDICT...
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Handbook of research on the impact of fandom in society and consumerism
Wang, Cheng Lu
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2020
Persistent link: https://www.econbiz.de/10012103093
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Handbook of research on identity theory in marketing
Reed, Americus, II
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Forehand, Mark
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2019
Persistent link: https://www.econbiz.de/10012122131
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