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Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop...
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This handbook synthesises some literature of the last 40 years in 28 chapters. The coverage is split into the following areas the history and theory of the multinational enterprise; the political and policy environment of international business.
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"Global trade is a key driver for economic growth, and trade is related to several dimensions: The Fourth Industrial Revolution (4IR) with disruptive technologies, globalisation of markets, innovation leading to new trade opportunities, as well as foreign investments following exports lead to...
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Unsere Welt ändert sich rasant. Während die Globalisierung der Weltwirtschaft immer schneller voranschreitet, sich … Technik, Wissenschaft und Massenkultur nach globalen Standards über den Erdball verbreiten, verharrt die politische Welt in … Globalisierung, herausgegeben von der renommierten internationalen Monatszeitschrift "Le Monde diplomatique" und dem Berlin …
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In today's ever globalised world, we are witness to a shifting world order with significant changes not only in … challenges, while remaining relevant to real world issues, requires critical appraisal of a variety of methodological approaches …
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