What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions...

Europe's IP architecture -- The strategic role of IP in European business -- IP in the knowledge economy -- IP and open innovation -- Managing patents as assets -- Europe's different IP cultures -- Patents -- Trademarks -- Copyright in Europe -- designs -- Trade secrets -- Innovation rights --...