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Handbook of cultural intelligence : theory, measurement, and applications
Ang, Soon (ed.); Van Dyne, Linn (contributor) - 2008
Persistent link: https://www.econbiz.de/10003725821
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The handbook of brand management scales
Zarantonello, Lia; Pauwels-Delassus, Véronique - 2016
Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions toward the brand -- Attachment to the brand --...
Persistent link: https://www.econbiz.de/10011545632
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Präferenzmessung : methodengestützte Entwicklung zielgruppenspezifischer Produktinnovationen
Helm, Roland; Steiner, Michael - 2008
Persistent link: https://www.econbiz.de/10003476502
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The handbook of brand management scales
Zarantonello, Lia; Pauwels-Delassus, Véronique - 2016
Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions toward the brand -- Attachment to the brand --...
Persistent link: https://www.econbiz.de/10012244413
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O. (ed.); Netemeyer, Richard G. (ed.);  … - 2011 - Third edition
Persistent link: https://www.econbiz.de/10013547488
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Cognitive economics : an interdisciplinary approach ; with 13 tables
Bourgine, Paul (ed.) - 2004
Persistent link: https://www.econbiz.de/10001786481
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The Cambridge handbook of workplace training and employee development
Brown, Kenneth G. (ed.) - 2018
Persistent link: https://www.econbiz.de/10011735877
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Handbook of research methods on trust
Lyon, Fergus (ed.) - 2015 - 2. ed.
Persistent link: https://www.econbiz.de/10013550589
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Handbook of entrepreneurial cognition
Mitchell, Robert J. (ed.); Mitchell, Ronald K. (ed.);  … - 2014
Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This handbook … draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a … socially-situated view, where cognition is action-oriented embodied, socially-situated, and distributed. Readers seeking to …
Persistent link: https://www.econbiz.de/10013550805
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Handbuch Entwicklungsforschung
Fischer, Karin (ed.); Hauck, Gerhard (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011438178