Preface -- Contributors -- Introduction & cross cultural research -- The history of consumer psychology / Cathrine V. Jansson-Boyd & Nigel Marlow -- Cross cultural consumption / Susan Forquer Gupta -- Globalization, branding, and multicultural consumer behavior / Carlos J. Torelli & Mara Rodas...

"This handbook offers an analysis of Asian diaspora and development and explores the role immigrants living within diasporic and transnational communities play in the development of their host countries and their homeland ... Presenting cutting-edge research on several dimensions of diaspora and...