"A thorough and comprehensive guide to measuring and managing the performance of businesses, understanding where you are, communicating where you want to be and managing towards your longer term strategic goals. Measuring performance in a way which is linked to strategy and measures the right...

"A complete compilation of the established knowledge in strategic account managementThough companies expend tremendous effort to upkeep electronic and social media and mass marketing, they often overlook the value of strategic account management (SAM). This handbook is a compilation of papers...