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Springers Handbuch der Betriebswirtschaftslehre
Berndt, Ralph
(
contributor
); …
-
1998
Persistent link: https://www.econbiz.de/10000670294
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Handbuch Marketing-Kommunikation : Strategien, Instrumente, Perspektiven; Werbung, Sales Promotions, Public Relations, Corporate Identity, Sponsoring, Product Placement, Messen, Pe...
Berndt, Ralph
(
ed.
);
Hermanns, Arnold
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10014271575
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