Acknowledgment -- Consumer analytics : fuzzy applications -- A new perspective on RFM analysis / Mohammad Hasan Aghdaie, Parham Fami -- A novel approach to segmentation using customer locations data and intelligent techniques / Baar Öztayi, Ugur Gokdere, Ms. Esra Nur Simsek, Ceren Salkin Oner...

This handbook is a comprehensive reference guide for researchers, funding agencies and organizations engaged in survey research. Drawing on research from a world-class team of experts, this collection addresses the challenges facing survey-based data collection today as well as the potential...