Selecting the best strategy is important if a firm is to achieve and maintain a competitive advantage, but many strategies fail not because they are improperly formulated but because they are poorly implemented. Strategy implementation is among the most important and most challenging issues with...

"This book explores concepts, models, and IT infrastructures of the e-supply chain, and develops a broad understanding of issues pertaining to the use of emerging technologies and their impact on supply chain flexibility and management. It provides key ideas, concepts and applications suited to...

Neuauflage. Nach wie vor 1. Wahl zum Thema Existenzgründung mit einem Online-Shop. Die Änderungen beziehen sich auf das Online-Marketing. Ein neues Kapitel ist der Suchmaschine Google und ihren Diensten gewidmet.