"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--

"This book describes research that is closely related and partly based on the Service Dominant Logic (SDL). This subject has an enormous impact on the value of projects made by contractors serving large organizational projects. This book covers the many new faces of value co-creation"--