explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and … book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services … discipline. It is also a must-read for academics new to services who want to access cutting-edge research"-- …

Innovation and New Product Development. Our partners at the Product Development and Management Association (PDMA) and Wiley … essays, and a practical guide for managers and thought leaders working in new product development (NPD) and innovation … highlight innovation as a key focus of what we are to explore in addition to our continuing emphasis on new product development …