National Statistical Offices face a growing policy demand for better statistics on digital platform employment and work. New statistical definitions are needed to avoid undercounting the number of people involved in these jobs. In addition, new sources of data, including non-official ones, may...

"This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses...

Dieses Handbuch liefert die theoretischen Grundlagen und praxisbezogenen Implikationen für die Digitale Transformation unserer Wirtschaft, unserer Produktion und Kundenbeziehungen und bietet damit ein solides Fundament für Praktiker und Wissenschaftler. Renommierte Autorinnen und Autoren aus...