"This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also explores effective ways to reach to the connected consumers who use devices like smartphones, iPads, laptops, glasses, VR equipment, and...

"Economic dynamics of East Asia is attributed to entrepreneurs. East Asian entrepreneurship and the related competitive strategies differ significantly from those from the western world. While there are many handbooks on entrepreneurship in general, there is no reference on East Asian...