"This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also explores effective ways to reach to the connected consumers who use devices like smartphones, iPads, laptops, glasses, VR equipment, and...

Contents: 1. An Introduction: Mapping the field(s) of sustainable innovation / Frank Boons and Andrew McMeekin -- Part I: Visions of sustainable innovation -- 2. How does innovation sustain 'sustainable innovation'? / Benoît Godin and Gérald Gaglio -- 3. Innovation in the circular and the...

"The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels,...