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Challenging consistency : effects of brand-incongruent communications
Törn, Fredrik
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2009
Persistent link: https://www.econbiz.de/10003847084
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Marketing on the web : empirical studies of advertising and promotion effectiveness
Dahlén, Micael
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2001
Persistent link: https://www.econbiz.de/10001582802
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Facing clutter : on message competition in marketing communications
Rosengren, Sara
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2008
Persistent link: https://www.econbiz.de/10003814411
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