The world of oil in the 1950s and 1960s -- Shortages, forecasts, prevention : supplying the Western world with oil -- The global communication of the "Arab oil weapon" -- The politics of sovereignty in the energy crisis : the United States -- West Germany within the world of oil -- Oil...

"From the French origin of Coca Cola to McDonald's sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is...