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Amos 22 were used to test the factor structure, reliability, validity and the cross-cultural equivalence for each scale … the research results. After the reliability, validity and cross-cultural equivalence were all established by several pre …. The aim of these important steps is to lay a solid foundation for the current comparative study and ensure the validity of …
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Individuals differ not only by gender and hair color, they also exhibit heterogeneities in various probably not fully genetically determined dimensions as personality, preferences and skills. Moreover, individuals live in different social environments and yield unequal life outcomes as health or...
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Die Werbeeinstellung gilt als besonders verhaltensprägend und zugleich beeinflussbar durch die werbliche Kommunikation. Damit wird ihr eine zentrale Rolle als Vermittler von Werbewirkung zugesprochen. Allerdings wurde diese Vermittlerrolle bisher nur bei neuen Produkten mit unbekannten...
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