The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications "translating" insights, methods and tools from corporate branding theory to places and cities in particular. Obviously, an academic field in its early stages...

The number of cities claiming to make use of branding has been growing considerably in the last decade. Competition is one of the key drivers for cities to establish their place as a brand and promoting that place to visitors, investors, companies and residents. Unfortunately, place marketers...

The aim of this paper is to determine why and under which condition residents enter into a strong and committed relationship with their place of living. We will present a model which outlines how cities could strengthen the resident-city identification by increasing the perceived place...

It is within the context of the growing level of competitiveness between places, and even the decline of many, that a need has been identified for places to have a marketing focus. As a new and under-researched domain, and also due to some similarities, place marketing research has been guided...

The city of Essen is located at the centre of the Ruhr area, one of the largest urban and industrial agglomerations in Europe. Like many places in the German federal state of North Rhine-Westphalia Essen had to deal with tremendous structural changes due to the downturn of coal mining and the...

The integration of spatial identity is seen to be a crucial factor for successful place branding. However, spatial identity is often insufficiently conceptualised. In light of this, this article presents a theory-based approach to using spatial identity in an applied context such as place...