The aim of this study is to investigate the impact of media form on audiences' perceived image of the television news media. Specifically, it compares the perceived sense of presence between two different media forms - television and smartphone, and examines their effects on the perceived brand...

This study examines if OTT TV is a complement or a substitute for traditional TV. By categorizing satisfaction into seven dimensions, this study adopts niche theory to look at the aspects of gratification toward OTT TV's complementarity of or replacement of cable TV. Following an online survey...