The purpose of the study is to present the conceptual framework for encouraging sustainable behavior among consumers. To propose this framework, an extensive review of marketing and sustainability literature was conducted. Based on a sustainable marketing framework and a stakeholder orientation,...

The starting point consists in considering city as common good as a whole characterized by a number of physical and social local resources that are not reproducible ones. Remembering that the mission of the modern town planners, from the Athena Chart 1931, is the wellbeing of the inhabitants....

After 1980's as a result of neo-liberal policies in development strategies of Turkey, coastal areas exposed a massive pressure on its environmental resources. Attractiveness of natural amenities and due to encouragement with regulations for tourism sector development caused population growth and...