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Threat of internet platforms : Facebook, Google, etc.
Alleman, James H. - 2018
Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google … controls over 90 percent of search on the web (Statcounter 2017); Facebook and Google represent 40% of consumption of digital …
Persistent link: https://www.econbiz.de/10011991112
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Internet platforms' threats : Facebook, Google, etc.
Alleman, James H. - 2018
Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google … controls over 90 percent of search on the web (Statcounter 2017); Facebook and Google represent 40% of consumption of digital …
Persistent link: https://www.econbiz.de/10012012003
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From OTA interface design to hotels' revenues : the impact of sorting and filtering functionalities on consumer choices
Loosschilder, Gerard H.; Rest, Jean-Pierre van der; … - In: Journal of revenue and pricing management 16 (2017) 2, pp. 125-138
Persistent link: https://www.econbiz.de/10011705690
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Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav; Miklosik, Andrej - In: Eurasian Business and Economics Perspectives : …, (pp. 101-112). 2023
Persistent link: https://www.econbiz.de/10014436512
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Internet advertising of a Croatian tourist product in Chinese and Russian market
Generalić, Ivan; Šimunić, Mislav - 2020
Persistent link: https://www.econbiz.de/10012602127
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The role of Internet marketing : a case study on the example of Croatian wood industry
Štefanović, Krešimir; Stipić, Igor; Kelić, Ivan - 2020
Persistent link: https://www.econbiz.de/10012601632
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Models of customer experience for B2C e-commerce enterprises
Pei, Yilei; Xue, Wanxin; Li, Dandan; Su, Yong - In: Journal of electronic commerce in organizations : the … 14 (2016) 1, pp. 24-33
Persistent link: https://www.econbiz.de/10011529132
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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Comparing online and in-store risks in multichannel shopping
Bezes, Christophe - In: International journal of retail & distribution management 44 (2016) 3, pp. 284-300
Persistent link: https://www.econbiz.de/10011515634
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How do firms make money selling digital goods online?
Lambrecht, Anja; Goldfarb, Avi; Bonatti, Alessandro; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 331-341
Persistent link: https://www.econbiz.de/10010401317