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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Ethics, social responsibility and sustainability in marketing
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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ECONIS (ZBW)
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1
Messaging and the mandate : the impact of consumer experience on health insurance enrollment through exchanges
Cox, Natalie
;
Handel, Benjamin
;
Kolstad, Jonathan
; …
- In:
The American economic review
105
(
2015
)
5
,
pp. 105-109
Persistent link: https://www.econbiz.de/10011695260
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2
An exploratory analysis of the relationship between purchase category strategies and supply base structure
Ateş, Melek Akın
;
Wynstra, Finn
;
Raaij, Erik M. van
- In:
Journal of purchasing and supply management
21
(
2015
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10011373065
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3
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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4
Effectiveness of the "Made in China" TV advertisement : evidence from a survey at an American university
Wang, Qingbin
;
Sun, Tao
;
Li, Minghao
;
Li, Wen
;
Zou, Yang
- In:
Journal of Chinese economic and foreign trade studies
6
(
2013
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10010347089
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5
Energy efficiency retrofits for US housing : removing the bottlenecks
Bardhan, Ashok Deo
;
Jaffee, Dwight M.
;
Kroll, Cynthia
; …
- In:
Regional science & urban economics
47
(
2014
),
pp. 45-58
Persistent link: https://www.econbiz.de/10010475587
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6
How do 3-dimensional images promote products on the Internet?
Choi, Yung Kyun
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2164-2170
Persistent link: https://www.econbiz.de/10010400095
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7
Consumer and managerial goals in assortment choice and design
Kahn, Barbara E.
;
Chernev, Alexander
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10010401332
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8
Are you smart enough to know what to eat? : a critique of behavioural economics as justification for regulation
Lusk, Jayson L.
- In:
European review of agricultural economics : ERAE
41
(
2014
)
3
,
pp. 355-373
Persistent link: https://www.econbiz.de/10010428200
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9
What makes annuitization more appealing?
Beshears, John
;
Choi, James J.
;
Laibson, David I.
; …
- In:
Journal of public economics
116
(
2014
),
pp. 2-16
Persistent link: https://www.econbiz.de/10010482248
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10
The effect of internal, external, and interactive marketing on customer decisions
Wulandari, A.
;
Suryawardani, B.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 35-39)
.
2020
Persistent link: https://www.econbiz.de/10012224749
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