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Tool for analyzing YouTube audience behavior in Indonesia

Indrawati; Herbawan, F. - In: Managing learning organization in industry 4.0 : …, (pp. 8-14). 2020

Persistent link: https://www.econbiz.de/10012259283

Descriptive analysis : perception index for measuring variables in e-commerce domination

Komariah, S. H.; Arumsari, R. Y. - In: Managing learning organization in industry 4.0 : …, (pp. 105-108). 2020

Persistent link: https://www.econbiz.de/10012259370

YouTubers' labor process and autonomy in Taiwan

Chen, YuChing - 2018

In 2017, YouTuber channel has achieved tremendous growth in Taiwan, driving YouTuber as a popular career choice, but YouTuber's labor situation has not been well-known by outsiders. Therefore, this study uses the concept of immaterial labor to examine the labor process of YouTuber, analyzing how...

Persistent link: https://www.econbiz.de/10012012981

Brand placement repetition in a fictional text

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59

Persistent link: https://www.econbiz.de/10011687876

Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

Persistent link: https://www.econbiz.de/10011799694

Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements

Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778

Persistent link: https://www.econbiz.de/10011799718