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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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Building an effective sales force
Olariu, Ioana - In: Studies and scientific researches / Faculty of Economic … (2017), pp. 89-94
Persistent link: https://www.econbiz.de/10011810968
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Personal selling in marketing
Olariu, Ioana - In: Studies and scientific researches / Faculty of Economic … (2017), pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
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The multi-channel impact on the sales forces management
Lapoule, Paul; Colla, Enrico - In: International journal of retail & distribution management 44 (2016) 3, pp. 248-265
Persistent link: https://www.econbiz.de/10011515628
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Marketing sustainability in the luxury lodging industry : a thematic analysis of preferences amongst the Indian transition generation
Rishi, Meghna; Jauhari, Vinnie; Joshi, Gaurav - In: The journal of consumer marketing 32 (2015) 5, pp. 376-391
Persistent link: https://www.econbiz.de/10011480688
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Why do consumers become providers? : self-determination in the sharing economy
Lang, Bodo; Kemper, Joya; Dolan, Rebecca; Northey, Gavin - In: Journal of service theory and practice 32 (2022) 2, pp. 132-155
Persistent link: https://www.econbiz.de/10013190860
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The effect of short-term rental platformns on rental prices : evidence from Airbnb in Berlin
Mindl, Felix - 2020
of Airbnb experienced in Berlin as a case study. To identify a causal effect, I exploit the structure of Airbnb in Berlin … apartments shows that rapid growth of professional Airbnb listings has lead to a three percent increase in asking rents in city … districts with high Airbnb concentration. …
Persistent link: https://www.econbiz.de/10012436256
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Assessing the effect of longitudinal multiple subsidies on firm performance in the presence of neighbour interactions : a case study in the hotel industry
Gabriele, Roberto; Tundis, Enrico - 2015 - Preliminary draft, This version: 02 March 2015
A Structural Marginal Model and Inverse Probability of Treatment Weighting (IPTW) estimation strategy is proposed in a dynamic 2-dimensional treatment setting in order to identify and estimate both the direct and the indirect average treatment effects of a policy over time. This approach is used...
Persistent link: https://www.econbiz.de/10011477028
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Balancing short-term gains and long-term success in lodging : the role of customer satisfaction and price in hotel profitability model
Demydyuk, Ganna V.; Carlbäck, Mats - In: Tourism economics : the business and finance of tourism … 30 (2024) 4, pp. 844-875
Persistent link: https://www.econbiz.de/10014580960
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Smarketing - integration of sales and marketing
Nobilo, Ivana; Herak, Ivan; Laninović, Dejan - 2020
Persistent link: https://www.econbiz.de/10012601633