Using a stated choice experiment, we find that a prime that makes environmental identity salient makes people behave greener, whereas it does not if it makes religious identity salient. Further-more, we discover non-linear priming effects for environmental identity, which means that rais-ing the...

This paper examines how a respondent's socioeconomic characteristics influence her willingness to support tax increases for spending on highway transportation infrastructure and four modes of public transportation (i.e., bus, light rail, commuter rail, and streetcar) in a fast growing urban area...

Bundling becomes a dominant sales strategy in telecommunications. Dual and triple-play packages are increasingly popular among subscribers. From operators' perspective, a core issue in bundling design is the knowledge about how consumers value packages. In this paper we focus on elicitation of...

Information provided in valuation surveys has been shown to affect stated preferences, which in turn may matter for the validity and reliability of survey-based value estimates. Although such information effects are widely documented, the reasons underlying the effects are less established. We...