. To propose this framework, an extensive review of marketing and sustainability literature was conducted. Based on a … sustainable marketing framework and a stakeholder orientation, this study proposes that the role of key parties including upstream … cooperatively create environments in which behavioral change contributing for sustainability could be achieved. Consequently, a …

Innovation, sustainability, sustainability innovations are the challenges that today's businesses are facing. While … many scholarly research has produced a great deal of useful knoweldge about various forms of sustainability and innovation … implementation of eco-design and eco-innovation practices. They also show that sustainability in business models and practices is a …