This paper studies how to calculate the propensity of individuals to participate in e-commerce, studying the variables that affect costumers at the time of the online transactions and how to modify their inclination to it, being the most relevant variables socioeconomic and those which are...

Electronic commerce in B2C area is developing rapidly in Europe in last decade and it became respective proportion in retail revenue generation in all EU countries. More than a half of population in EU are online shoppers. Books are important product category. On the other hand, consumer...

We investigate experimentally on eBay how sellers set prices in "Buy-It-Now" (BIN) auctions. We find that the eBay format leads to prices substantially below those expected in second-price auctions. Moreover, our results reveal that the information available on eBay about buyer experience and...

This paper addresses the relationship between productivity in the retail sector and market size. In the paper, the systematic variations between central and non-central retail markets, as well as the systematic variations across different types of retailing activities are investigated. The...

The economic crisis in Greece has affected almost all sectors of the economy and the great majority of households. Its effects in trade and commerce activities are visible by the obvious transformation of down-town Athens city centre. This transformation includes a great number of closing...