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This paper studies how to calculate the propensity of individuals to participate in e-commerce, studying the variables that affect costumers at the time of the online transactions and how to modify their inclination to it, being the most relevant variables socioeconomic and those which are...
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Electronic commerce in B2C area is developing rapidly in Europe in last decade and it became respective proportion in retail revenue generation in all EU countries. More than a half of population in EU are online shoppers. Books are important product category. On the other hand, consumer...
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Online interactions are frequently governed by reputation systems that allow users to evaluate each other after an … interaction. Effective reputation systems can increase trust and may improve efficiency in market settings. In recent years … studies, we design a lab10 oratory experiment. Using a repeated public good game with a reputation system, we study (i) how …
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We investigate experimentally on eBay how sellers set prices in "Buy-It-Now" (BIN) auctions. We find that the eBay format leads to prices substantially below those expected in second-price auctions. Moreover, our results reveal that the information available on eBay about buyer experience and...
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