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Agrarian economy and rural development : realities and perspectives for Romania : International Symposium : 12th edition
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ECONIS (ZBW)
881
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1
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed
advertising
and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
2
Modeling brand
advertising
with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
3
How price sensitive is letter
advertising
mail in the UK?
Fève, Frédérique
;
Magnac, Thierry
;
Veruete-McKay, Leticia
- In:
New business and regulatory strategies in the postal sector
,
(pp. 207-217)
.
2018
Persistent link: https://www.econbiz.de/10012034402
Saved in:
4
Productivity and impact in
advertising
research since the millennium : a profiling and investigation of drivers of impact
Chan, Terri H.
;
Tse, Caleb H.
;
Hung, Kineta
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 11-37
Persistent link: https://www.econbiz.de/10011687864
Saved in:
5
Effects of ethnic
advertising
on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
6
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
7
Relationship between Spokesperson's gender and
advertising
color temperature in a framework of
advertising
effectiveness
Pilelienė, Lina
;
Grigaliūnaitė, Viktorija
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011866189
Saved in:
8
Modeling the effect of campaign
advertising
on US presidential elections when differences across states matter
Gallego, Maria
;
Schofield, Norman
- In:
Mathematical social sciences
90
(
2017
),
pp. 160-181
Persistent link: https://www.econbiz.de/10011929364
Saved in:
9
Life insurance advertisements : irrational emotional appeal
Malik, Chirag
;
Giri, Ravi
- In:
Reinventing management strategies : the design for …
,
(pp. 129-136)
.
2014
Persistent link: https://www.econbiz.de/10010437277
Saved in:
10
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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