Tourism satisfaction is one of the most important components in the analysis of tourism behavior as, it not only affects the choice of tourism destination and the consumption of products, but also affects tourist's future decision to return to the same destination. The main objective of this...

Yachting tourism is an emerging industry in coastal regions, particularly in the Mediterranean countries. The rising success of yachting tourism induces a significant boom in its relevant business segments. As a type of leisure tourism, yachting tourism plays a big role in an experience economy,...

For the past 15 years, mostly in the context of raising the financing volume for the rural environment, the number of rural boarding houses has been expanding exponentially. This increase has failed yet to be correlated with efficient marketing solutions, the development itself happened rather...

In the rural areas where there is an economic potential clearly defined by the agricultural or commercial activities, tourism is the business key within reach. Under the circumstances, the socio-economic reflex takes the form of developing projects for tourist services, especially in the places...

The purpose of the paper is to expand the knowledge about interfunctional coordination (IFC). The term IFC has been used for 50 years and it extends to many branches. The most popular ones are in marketing, logistics and IT management. The purpose of IFC is to develop collaboration between the...

The problem of nowadays is that consumers lack information on food products, their composition and quality, nutritional value, packaging, its impact on the human health and environment, reuse and recycling possibilities, etc. Integrated marketing communications (IMC) as a business management...

Tulcea County is a special tourist area, with a natural and anthropic touristic potential extremely rich and with real development opportunities in this area. An analysis of the touristic activity in the county can be particularly useful, so this work intends to analyze and present the touristic...

Rural tourism in Romania has significant potential. The Romanian effort to develop and promote tourism in the rural area has been completed by the support provided by the European Union funds. In this context, the objective of this paper is to highlight the territorial development of the rural...

The present paper aims to analyse the evolution of tourism activity in Romania, in the period 2010-2021, focusing on the analysis of the effects that the COVID 19 pandemic has had on the Romanian tourism. To reach this objective, a set of indicators were analysed, such as tourism supply, tourist...

Tourism is one of the most vulnerable industries when facing a global threat of sanitary, economic, or military considerations. From an economic activity comprising nearly 3% of the country's GDP, the tourism has dropped to a flat zero in Romania. For three months, specifically March – May...