In this research, we performed AHP analysis on what sentiments or emotions have the capacity to affect the WTP and WTA required by consumers, with respect to personal information leaks during internet use. The analysis results revealed differences in consumer sentiment and emotion during the...

Mobile-only users are usually considered as a consequence of fi xed-mobile substitution. Via a unique dataset based on a a large European country survey and consumers invoice data, this study reveals heterogeneous preferences for fixed services among consumers. The data is fitted in a mixed...

In this research, willingness to pay to prevent a leak of personal data–namely, the person's name, address, email address, and video viewing history-and also the willingness to accept compensation in the event of a leak of this data were estimated using the contingent valuation method. From...

With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...

This paper studies the user perceptions of and behaviours pertaining to social privacy on Facebook in Myanmar, drawing on findings of qualitative research from 98 respondents, and an online survey in which 403 responses were received. It explores two elements of the users' behaviour pertaining...