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Digital economy: emerging technologies and business innovation : Second International Conference, ICDEc 2017, Sidi Bou Said, Tunisia, May 4-6, 2017, proceedings
Jallouli, Rim (ed.); Zaïane, Osmar R. (ed.);  … - International Conference on Digital Economy <2., 2017, … - 2017
Persistent link: https://www.econbiz.de/10011660765
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Digital Disruption and Transformation : Case Studies, Approaches, and Tools
Schallmo, Daniel (ed.); Baiyere, Abayomi (ed.);  … - ISPIM Innovation Conference <33., 2022, Kopenhagen> - 2024
In an era marked by relentless digital disruption, where every interaction - whether it's a click, a tap, or a swipe - shapes the structure of our interconnected world, the need for transformative action becomes notably clear. This collection brings together a dynamic compilation of insights,...
Persistent link: https://www.econbiz.de/10014478797
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Chances and Challenges of Digital Management : Proceedings of the International Scientific-Practical Conference (ISPC 2022)
Geibel, Richard (ed.); Machavariani, Shalva (ed.) - International Scientific-Practical Conference <2022, Online> - 2023
management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The …, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and …
Persistent link: https://www.econbiz.de/10014435548
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Advances in Digital Marketing and eCommerce : Fourth International Conference, 2023
Martínez-López, Francisco J. (ed.) - Digital Marketing & eCommerce Conference <4., 2023, … - 2023
in online grocery retailing -- Influencer Marketing Strategies In Foreign marketplaces -- Analysis of the possibilities … Automotive Industry -- Antecedents And Effects of Influencer Marketing Strategies: A Systematic Literature Review and Directions … the Lebanese E-commerce -- On the capture and use of private conversations on mobile phones for marketing purposes: A case …
Persistent link: https://www.econbiz.de/10014250268
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2022
National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and … specifically addresses the needs of researchers and students of advanced marketing courses. …
Persistent link: https://www.econbiz.de/10013203512
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Gázquez-Abad, Juan Carlos (ed.);  … - International Conference on Advances in National Brand … - 2023
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and … discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing … including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas …
Persistent link: https://www.econbiz.de/10014281679
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Advances in Digital Marketing and eCommerce : Fifth International Conference, 2024
Martínez-López, Francisco J. (ed.); Martinez, Luis F. (ed.) - 2024
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share … their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of …
Persistent link: https://www.econbiz.de/10014558562
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Monitoring und Controlling im Social Media Marketing : Tagungsband zur 2. Expertentagung „Social Media Marketing im Spitzensport“
Werner, Christian (ed.) - 2015
Persistent link: https://www.econbiz.de/10013447135