The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....

‘This book is a timely effort to rethink Africa’s economic narrative. For nearly two decades Africa’s popular storyline was represented by the “Africa Rising” meme built on the commodity boom and rise of China as Africa’s leading trading partner. It was simple, catchy and...

This book highlights the key issues, opportunities and challenges facing African firms, industries, cities and nations in their quest to compete successfully in the global economy. Exploring a topic which has grown in importance as Africa faces a period of subdued economic development, this...

Evolution of airline business models: the case of pegasus Airlines -- Tendencies of trade in business services in visegrad countries -- Mapping economic in the european union: do ownership, industry and location matter? -- The driving forces of business R@D intensity in eastern european...

This book examines the business models, performance, and decision-making approaches employed by financial institutions in Central and Southeast Europe. The respective contributions cover a wide range of industries, including banking, pharmaceuticals, and airline business services, and present...