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This book presents advanced methods in business intelligence models that are applicable in research areas of business and enterprise research such as business informatics, e-business, customer behavior and agricultural business. Featuring selected contributions presented at the 2021...
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This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and...
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Events im Zeitalter von Social Media -- Gruppenerlebnisse im Spannungsfeld virtueller und Live-Kommunikation -- Konsumerlebnisse bei Events -- Nutzerverhalten in Social Networks -- Mythostransfer -- SocialMedia-Kommunikation.
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