Different field trials and corresponding acceptance studies with new technologies have been carried out between 2010 and 2013 at the Chair of Energy Economics at the Karlsruhe Institute of Technology (KIT). Those involved Electric Vehicle (EV) users, Liquefied Petroleum Gas (LPG) and Compressed...

Looking back at the last decade, the mobile phone has been greatly developed from only voice call and text message to a multi-purpose device, including camera, music player, games, and even small computer. The development of internet features in mobile phones has also continuously and...

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social...

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The impact of 3D digital content on consumer satisfaction with brand experiences -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites.

Less for More: Does Consumers' Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability? -- Who buys when and where? How channel design and consumer attributes influence customer journey outcomes -- Descending Beats Ascending: Effects of Order on the Likert...