//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Konferenzschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Back to the future: Using mark...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingtheorie
84
Marketing theory
80
Marketing
53
Marketing management
33
Marketingmanagement
33
Consumer behaviour
15
Konsumentenverhalten
15
Marktforschung
14
Theorie
14
Theory
14
Market research
13
USA
11
United States
11
Beziehungsmarketing
8
Relationship marketing
8
Internationales Marketing
7
Verkauf
7
International marketing
6
Selling
6
Deutschland
4
Germany
4
Kongress
4
Welt
4
World
4
AMS Annual Conference
3
Academy of Marketing Science
3
Advertising
3
Developments in Marketing Science
3
Internet marketing
3
Online-Marketing
3
Proceedings of the Academy of Marketing Science
3
Werbung
3
Bibliometrics
2
Bibliometrie
2
Corporate Social Responsibility
2
Dienstleistung
2
Dienstleistungsmarketing
2
Digital Customer Satisfaction
2
Disruptive Innovations
2
E-commerce
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Book / Working Paper
81
Article
2
Journal
1
Type of publication (narrower categories)
All
Konferenzschrift
Article in journal
2,768
Aufsatz in Zeitschrift
2,768
Aufsatz im Buch
855
Book section
855
Hochschulschrift
374
Thesis
297
Graue Literatur
277
Non-commercial literature
277
Collection of articles of several authors
232
Sammelwerk
232
Lehrbuch
202
Working Paper
188
Arbeitspapier
183
Reprint
183
Textbook
179
research-article
132
Aufsatzsammlung
112
Case study
71
Fallstudie
71
Bibliografie enthalten
69
Bibliography included
69
review-article
58
Conference proceedings
55
conceptual-paper
54
Glossar enthalten
44
Glossary included
44
Festschrift
43
Collection of articles written by one author
38
Sammlung
38
Biografie
34
Biography
34
Dissertation u.a. Prüfungsschriften
30
viewpoint
29
non-article
28
Handbook
27
Handbuch
27
review
24
Conference paper
21
Konferenzbeitrag
21
more ...
less ...
Language
All
English
74
German
11
Undetermined
1
Author
All
Spotts, Harlan E.
3
Allen, Juliann
2
Backhaus, Klaus
2
Benkenstein, Martin
2
Betts-Outland, Harriette
2
Jochims, Bruna
2
LeClair, Debbie Thorne
2
Robson, Julie
2
Wu, Shuang
2
Allen, Chris T.
1
Andreasen, Alan R.
1
Ashraf, Samreen
1
Bearden, William O.
1
Bellenger, Danny N.
1
Bellur, Venkatakrishna V.
1
Berghoff, Hartmut
1
Bharadwaj, Sundar
1
Blair, Edward
1
Bloom, Paul N.
1
Brady, Michael K.
1
Brown, Tom
1
Childers, Terry L.
1
Coates, Nigel
1
Cron, William L.
1
Dholakia, Nikhilesh
1
Dholakia, Nikhilkesh
1
Djafarova, Elmira
1
Doherty, Anne Marie
1
Easwar, Iyer
1
Eggers, Fabian
1
Eisend, Martin
1
Evans, Kenneth R.
1
Fisk, George
1
Frazier, Gary L.
1
Gore, Tim
1
Green, Paul E.
1
Greenberg, Barnett A.
1
Grewal, Dhruv
1
Griffith, David
1
Groza, Mark D.
1
more ...
less ...
Institution
All
American Marketing Association
33
Academy of Marketing
3
European Marketing Academy
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing Science
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
2
AMA Summer Academic Conference <2021, Online>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Bundesverband Deutscher Marktforscher
1
Educators' Conference <1982, Chicago, Ill.>
1
European Advertising Academy
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
ICORIA <10, 2011, Berlin>
1
IMP Group
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Conference on Brand Management <2, 2010, Ghaziabad>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Management-Symposium <DocNet - der Doktorandenverein an der HSG> <4, 2006, Sankt Gallen>
1
Market Research Society
1
Marketing Educators' Conference <1977, Hartford, Conn.>
1
Paul D. Converse Symposium <10, 1978, Urbana, Ill.>
1
Special Educator's Conference <1980, Phoenix, Ariz.>
1
Summer AMA Conference <2017, San Francisco, Calif.>
1
more ...
less ...
Published in...
All
Marketing theory and applications
8
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Proceedings series / American Marketing Association
6
Journal of marketing management : MM
5
AMA educators' proceedings
4
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
4
Series / American Marketing Association
3
Springer eBook Collection
2
SpringerLink / Bücher
2
The journal of business & industrial marketing
2
Advances in advertising research
1
Approaches to semiotics
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Beiträge zur Marktforschung
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Educators' conference proceedings
1
Educators' proceedings
1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
European Advertising Academy
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Gabler Research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International series in quantitative marketing : ISQM
1
Journal of financial services marketing : JFSM
1
Journal of research in marketing and entrepreneurship : JRME
1
Lecture notes in economics and mathematical systems : LNEMS
1
Macmillan advanced research series
1
Proceedings ... EMAC conference
1
Publications / Market Research Society
1
Research in marketing / Supplement : an annual compilation of research
1
USW working paper
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
1
more ...
less ...
Source
All
ECONIS (ZBW)
81
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
84
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
Saved in:
2
Enhancing knowledge development in marketing
Parasuraman, A.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10000837433
Saved in:
3
Contemporary views on marketing practice
Frazier, Gary L.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000741871
Saved in:
4
Macromarketing: evolution of thought : proceedings of the fourth Macromarketing Seminar, University of Colorado, Boulder, Colorado, August 9-12, 1979
Fisk, George
(
ed.
);
Nason, Robert W.
(
ed.
); …
-
Macromarketing Seminar <4, 1979, Boulder, Colo.>
;
…
-
1980
Persistent link: https://www.econbiz.de/10000736686
Saved in:
5
Enhancing knowledge development in marketing
Bloom, Paul N.
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10000810623
Saved in:
6
Marketing Modelle
Utecht, Annerose
(
contributor
)
-
1970
-
Als Ms. gedr
Persistent link: https://www.econbiz.de/10000759800
Saved in:
7
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
8
Marketing: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings
1997
Persistent link: https://www.econbiz.de/10000677540
Saved in:
9
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
Saved in:
10
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->