Ahrens, Steffen; Pirschel, Inske; Snower, Dennis J. - 2013 - Preliminary draft, 27 August 2013
This paper provides an alternative theory of price adjustment resting on consumer loss aversion in the price dimension …. In line with prospect theory the perceived losses from price increases are weighted stronger in the consumer s utility … function than the perceived gains resulting from price decreases of equal magnitude. Prices are evaluated relative to a certain …