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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A. (ed.); Ferrell, Odies C. (ed.) - AMA Winter Academic Conference <2020, San Diego, Calif.>; … - 2020
Persistent link: https://www.econbiz.de/10012486210
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Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J. (ed.); Brown, James (ed.);  … - International Conference on National Brand & Private … - 2017
Persistent link: https://www.econbiz.de/10011629463
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"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001752829
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Special section: Exploring globalization and marketing performance at the 2012 Global Marketing Conference at Seoul
Global Marketing Conference <2012, Seoul> - In: Journal of business research : JBR 67 (2014) 10, pp. 2053-2184
Persistent link: https://www.econbiz.de/10010400163
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Strategic marketing and management
Thomas, Howard (ed.); Gardner, David (contributor) - 1985
Persistent link: https://www.econbiz.de/10013491108
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International advertising and communication : current insights and empirical findings
Diehl, Sandra (ed.); Terlutter, Ralf (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz (ed.) - 1999
Persistent link: https://www.econbiz.de/10001530954
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Multinational enterprises and emerging challenges of the 21st century
Dunning, John H. (ed.) - 2007
Persistent link: https://www.econbiz.de/10003437693
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Outsourcing and off-shoring of IT : a challenge for customs?
2006
Persistent link: https://www.econbiz.de/10003371742