Digital Twins in the Industry: Maturity, Functions, Effects -- Architecting Digital Twin-Driven Transformation in the Refrigeration and Air Conditioning Sector -- Practical Application of the Concept of Digital Twins in the Aviation Sector -- Digital Revolution in the Energy Sector: Effects of...

This book offers a selection of the best papers presented at the annual international scientific conference “Digital Transformation in Industry: Trends, Management, Strategies,” which was held by the Institute of Economics of the Ural Branch of the Russian Academy of Sciences (Ekaterinburg,...

"Opening and Closing Virtual Reality" The Effects of Openness on Interpretation of and Attitude towards Virtual Reality Advertisements -- AR In-Store Solutions for Different Fashion Retail Environments: Retailers’ Perspectives -- How Cognitive Flexibility Affects Sense of Power in a Coffee...