practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives … clear and sensible guidance on best practice in sports management, from elite sport to the local level.The book is divided …"Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run …

die Besonderheiten des Sports. Wer sich mit innovativen Vermarktungskonzepten an die Spitze bringen will, muss zudem die …