Verlagsinfo: Die Psychologie im Handel interessiert sich nicht für das Nebeneinander, sondern für das Miteinander von Psychologie und Handel, und zwar aus betriebswirtschaftlicher, genauer: handelsbetrieblicher Sicht. Wie kann Psychologie für den Handel nutzbar gemacht werden? Wie können mit...

"Psychology and Behavioral Economics offers an expert introduction to how psychology can be applied to a range of public policy areas. It examines the impact of psychological research for public policy making in economic, financial and consumer sectors, in education, healthcare and at workplace,...

"Economic Psychology is the only up-to-date, English-language textbook that provides a comprehensive overview of theoretical topics in economic psychology and their relevance in applied fields. Written by two leading psychologists, the book looks at how people make decisions on the use of scarce...