"Innovation is a beautiful thing. It is a force with both aesthetic and pragmatic appeal: It unleashes our creative … engines of innovation in the Western world, innovation provides both exceptional opportunities and steep challenges. While … innovation is a powerful means of competitive differentiation, enabling firms to penetrate new markets and achieve higher margins …

This book approaches the subject of innovation management as a strategic process. It is organized to mirror the …

The management of technological innovation is one of the most important challenges facing businesses today. Innovation … edition of this book has been one of the most popular texts for students of innovation and technology management. … Technological Innovation and Why is it Important? -- Introduction -- Why is MTI so important? -- The challenges of MTI -- Case …

The book provides a basic introduction on innovation technology in research and industry, mainly chemical …/technical industry and therefore bridges the gap between academic and corporate markets. The different innovation stages are discussed …