"This book is designed for a one-semester issues-based general education economics course, and its purpose is to interest the nonbusiness, noneconomics major in what the discipline of economics can do. Students of the "issues approach" will master the basic economic theory necessary to explore a...

The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement...