Johnson & Johnson : the promotion of wellness / John A. Quelch and Carin-Isabel Knoop -- Colgate-Palmolive Inc. : superior anti-cavity toothpaste / John A. Quelch and Margaret L. Rodriguez -- Royal Caribbean Cruises Ltd. : safety, environment and health / John A. Quelch and Margaret L. Rodriguez...

Overview of health care : a population perspective -- Benchmark developments in U.S. health care -- Health information technology -- Hospitals : origin, organization, and performance -- Ambulatory care -- Medical education and the changing practice of medicine -- The health care workforce --...

History of the U.S. healthcare system -- Impact of the Affordable Care Act on healthcare services -- Current operations of the healthcare system -- Government's role in U.S. health care -- Public health's role in health care -- Inpatient and outpatient services -- U.S. healthcare workforce --...