Johnson & Johnson : the promotion of wellness / John A. Quelch and Carin-Isabel Knoop -- Colgate-Palmolive Inc. : superior anti-cavity toothpaste / John A. Quelch and Margaret L. Rodriguez -- Royal Caribbean Cruises Ltd. : safety, environment and health / John A. Quelch and Margaret L. Rodriguez...

The challenge of health care delivery and health policy -- Organization of care -- Government and health insurance : the policy process -- Comparative health systems -- Population health -- Public health : a transformation for the 21st century -- Health and behavior -- Vulnerable populations :...

"We all care about our health. We all want to be healthy individuals and want our children, parents, partners, and friends to be healthy. Public health aspires to create a world where we can all live our healthiest possible life, to realize our full human potential. This book aims to serve as an...