Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture...

Part 1: The entrepreneurial mind-set in the twenty-first century. Entrepreneurship : evolutionary development - revolutionary impact ; The entrepreneurial mind-set in individuals : cognition and ethics ; The entrepreneurial mind-set in organizations : corporate entrepreneurship ; Social...