Cover -- Half Title -- Title Page -- Copyright Page -- Dedication Page -- Table of Contents -- List of Figures -- List of Tables -- Acknowledgements -- Preface -- Chapter 1 Citizen relationship management by the Government of India through social media channels -- Introduction -- Review of the...

Ralf T. Kreutzer, Andrea Rumler und Benjamin Wille-Baumkauff erläutern, wie B2B-Unternehmen einen kompetenten Online-Auftritt erreichen. Dazu zählt neben einer empfängerorientiert ausgestalteten Corporate Website auch eine Suchmaschinen-Optimierung, die sich an den Nutzergewohnheiten...

Citizen relationship management by government of india through social media channels / Rajan Gupta, University of Delhi, India, Saibal Pal, Defence Research & development Organization and Sunil K. Muttoo, University of Delhi, India -- Academia goes social media, mooc, spoc, smoc, and ssoc : the...

1. Introduction -- 2. Definitions, Social Media Types, and Tools -- 3. Social Media Strategy and Return on Investment -- 4. Online Advertising and Viral Campaigns -- 5. Social Customer Relationship Management -- 6. Search Engine Optimization -- 7. Sentiment Analysis and Opinion Mining (Business...