"This book introduces the topics of Big Data, data analytics and data science and features the use of open source data. Among the statistical topics described in this book are: data visualization, descriptive measures, probability, probability distributions, the concept of mathematical...

Overview of the data mining process -- Data visualization -- Dimension reduction -- Evaluating predictive performance -- Multiple linear regression -- k-Nearest Neighbors (kNN) -- The Naive Bayes classifier -- Classification and regression trees -- Logistic regression -- Neural nets --...

Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural...